1951 Cadillac Advertisement
In the marketing and advertising industry, what's the difference between a Cadillac and a Chevy? Quality design and superior service, where attention is paid to details.
Generally, women want all the same things that men want - and then some. They don't stop at just the "most important" stuff. They care about the details that help them establish a more holistic context for their buying decision. They're willing to go that extra mile to get something that's 100 percent of what they want. To women, the details matter.
TRENDS by Tom Peters and Marti Barletta
In the marketing and advertising industry, what's the difference between a Cadillac and a Chevy? Quality design and superior service, where attention is paid to details.
Generally, women want all the same things that men want - and then some. They don't stop at just the "most important" stuff. They care about the details that help them establish a more holistic context for their buying decision. They're willing to go that extra mile to get something that's 100 percent of what they want. To women, the details matter.
TRENDS by Tom Peters and Marti Barletta