Monsanto Chemical Company produced this Santocel refrigerator advertisement in 1942, featuring "Rosie the Riveter". At the time, "Rosie" was a key symbol of the new role women were expected to assume while men were away at war. The advertisement suggests that once "Rosie the Riveter" returns to her role as "Rosie the Housewife," she'll need to ensure that she has fresh strawberries for Thanksgiving.
Back in those days, men were the chief breadwinners of most households while women "kept house". Oh, how times have changed! Nowadays, women's incomes are soaring and they are considered the "chief purchasing officers" of most households.
Back in those days, men were the chief breadwinners of most households while women "kept house". Oh, how times have changed! Nowadays, women's incomes are soaring and they are considered the "chief purchasing officers" of most households.