Even in 1945, when this ad for Pacific Sheets was designed, people knew that women love to TALK. It's clear that this hasn't changed, and probably never will. Those advertisers were onto something. Some say that connecting women to each other connects them to your brand, and we believe it. One of the most powerful ways to effectively reach the female market is to generate positive word-of-mouth feedback. Women have quite extensive decision-making processes, which usually results in strong brand loyalty. Their propensity to "connect through commonality" can lead them to spread that loyalty through classic word-of-mouth marketing.