Perfume advertisement (Paris by Coty created in 1941)
A woman with a perfect body and flawless complexion in an awkward pose in an unnatural setting...
Sound familiar? Women have not been realistically portrayed in advertisements over the years. However, it seems that advertisers are starting to catch on to the fact that women want to see an attractive, realistic-looking female they can relate to, or a situation they can imagine themselves in.
A woman with a perfect body and flawless complexion in an awkward pose in an unnatural setting...
Sound familiar? Women have not been realistically portrayed in advertisements over the years. However, it seems that advertisers are starting to catch on to the fact that women want to see an attractive, realistic-looking female they can relate to, or a situation they can imagine themselves in.