Marketing faux pas:
One of the main reasons companies fail to reach women is that they grossly undervalue the range and depth of a woman's role in the purchasing process. The assumption is that men do the primary buying, especially of big ticket items. In fact, women purchase 91% of new homes, 92% of vacations, and 65% of new cars.
TRENDS by Tom Peters and Marti Barletta
One of the main reasons companies fail to reach women is that they grossly undervalue the range and depth of a woman's role in the purchasing process. The assumption is that men do the primary buying, especially of big ticket items. In fact, women purchase 91% of new homes, 92% of vacations, and 65% of new cars.
TRENDS by Tom Peters and Marti Barletta