Some believe that learning more about how a company's female customers buy is more important than the actual product or service being sold.
Women prefer to tackle several things at a time, moving each of them ahead on a parallel path. In fact, many women will admit that if they're not multi-tasking, they start to feel uneasy. They see multi-tasking as a smart, efficient way to get a lot of things done. Consequently, when it comes to what women want, convenience is key. In order to succeed, companies must think about how to make themselves more accessible to women.
TRENDS by Tom Peters and Marti Barletta
Women prefer to tackle several things at a time, moving each of them ahead on a parallel path. In fact, many women will admit that if they're not multi-tasking, they start to feel uneasy. They see multi-tasking as a smart, efficient way to get a lot of things done. Consequently, when it comes to what women want, convenience is key. In order to succeed, companies must think about how to make themselves more accessible to women.
TRENDS by Tom Peters and Marti Barletta