Case Studies

Byrd Aesthetic & Anti-Aging

With over 8 million online shoppers and growing, internet sales are expected to reach over $144 billion by 2010, accounting for over 25% of all US sales! If a company has the right e-commerce site, it can streamline the business process and build an online customer base. After Hothead updated the Byrd Aesthetic & Anti-Aging Center's website, it was time to add e-commerce capabilities. Offering over 100 products, the site needed to be easily navigated and thoroughly organized. The products were grouped into categories according to function, along with each item's specific description. Shopping cart capabilities allow online shoppers to effortlessly purchase their favorite products from Byrd's website, all under the guard of a secure transaction. Since the addition of their online shopping capabilities, Byrd's web traffic and sales have increased - and they have received online orders from around the world!

Byrd Aesthetic & Anti-Aging Center in need of a new strategy and fresh look

Previously known as Byrd Medical, Byrd Aesthetic was looking to revive their brand with a fresh new look. Hothead Studios came to the rescue and updated their exisiting image with a new appearance for both their website and print advertising.

When marketing to women, many elements of design, color, image and style need to be carefully considered. Simply painting a brand pink will not do the trick. When designing ads and web pages for Byrd Aesthetic, Hothead utilized a fresh and clean look, full of lifestyle photography. To compliment the lifestyle photos in many of the Byrd ads, Hothead added patient testimonials to the mix. We realize that women typically like to see the connection of how a product or service can realistically impact their own lives.

Hothead re-energized Byrd's ad campaign by updating their previous text-heavy, image-light advertising with a clear, simple message and inspirational "before and after" photography. In addition, we culled the client's advertisers to only the top three publications. Within a three month period, consumer response to advertising increased noticeably.

Hothead Studios took Byrd Aesthetic's existing website, reorganized the information, and revitalized the site with an innovative, inviting new look. Now it has transformed into an easy to navigate, intuitive website. Monthly updates featuring the latest procedures keep the site fresh and interesting to visitors. Monthly e-newsletters and promotional emails help build web traffic, as well as their online database. Since the re-launch in April, web site visits have increased dramatically.