Case Studies

Canyons Burger Company

Cheese Burger, Cheese Burger!

Since the 1940’s, hamburgers have been America’s favorite food, according to the Nation’s Restaurant News. There were over 11 billion hamburgers / cheeseburgers served in commercial restaurants last
year alone and nearly 80 percent of those were prepared and purchased outside the home.

To “meat” demand, burger restaurants are growing rapidly in the fast-casual category. A new kid on the burger block, Canyons Burger Company wanted to make all these carnivores happy with 100% fresh, not frozen, made-to-order burgers and other great American fare. Their biggest challenge: how to stand out from the herd of other fast-casual “burger joints.”

Working with Canyons, Hothead Studios created a series of marketing support materials for Canyons that focused on their fast, fun, fresh food, great service and laid-back, outdoor lifestyle. Before Canyons even grilled their first burger, Hothead had designed their signage, menus, website, vehicle wraps and collateral. Scheduled to launch its first location in Woodstock, GA in the fall of 2007, Canyons is already enjoying the burger buzz that Hothead Studios cooked up for them.