Case Studies

Dixie

Dixie Foodservice designed their crystal clear PETE Cups to complement everything from icy cold soda to yummy smoothies to delicious fruit salad. Yet despite having a great product, Dixie's existing PETE sales materials were dated-looking, drab and didn't present the cups to their best advantage. Worst of all, PETE cup sales were lagging behind other clear cup contenders in the marketplace.

Hothead Studios created new and improved sales materials that positioned Dixie's PETE product as top-notch, quality product that provided "the clear advantage". Custom photography and copy let prospects see the many ways that PETE cups could be used. (We all gained a few pounds at the photo shoot!) To jump start sales, we recommended adding a sales incentive which offered new vendors a substantial discount on the first order.

Clearly successful! Dixie's sales team loved the updated look -- and they landed several new vendor relationships through the sales incentive program.