Case Studies

Gordon Biersch Brewery

When Hothead took a look at Gordon Biersch Brewery's client base, we discovered that consumers fell into two distinct groups: those who loved Gordon Biersch for the fun atmosphere, and those who came for the food and fresh-brewed beer. This came as a surprise to Gordon Biersch, who thought it was "all about the beer." Using this knowledge, Hothead gave Gordon Biersch a new brand personality that reflected it as THE place to meet friends AND enjoy good food and fresh-brewed beer. The revived Gordon Biersch branding was incorporated into their consumer messaging, business communications, website, newsletter, menu and promotions. Gordon Biersch sent out their company newsletter to 100,000 people via email and had hard copies in the store for people to pick up. The results have been stellar, with compliments coming from consumers and staff alike. Cheers to that!