Case Studies

Georgia-Pacific Trade Show

When Georgia-Pacific needed an outstanding design for the annual National Restaurant Association trade show, they were referred to Hothead Studios. In order to promote their hygienic restaurant products, Georgia-Pacific needed a unique and effective booth design to attract trade show visitors. Hothead’s solution was to show attendees the importance of superior restaurant cleanliness by exposing the germs normally hidden from the naked eye through the use of lenticular 3D graphics. Hothead designed customized large scale panels that flipped between two images depending on the viewer’s line of vision. One image showed a typical restaurant scene, while the second image exposed the unseen germs that thrive in that specific environment.

The 20’ x 30’ trade show booth’s unique design also included large-scale photographic images, customized lighting and working product displays. Georgia-Pacific Hygiene Solutions enhanced their theme, “Welcome to the Future of Clean”, by installing Easy Nap napkin dispensers, Brawny food service wipers, and enMotion automated towel dispensers, which guests were encouraged to try. Hothead’s design focus on quick, effective cleanup in fast-paced restaurant environments perfectly complimented GP’s product abilities to quickly and easily reduce not only contact with germs, but the actual germs themselves.