Case Studies

Intimacy - Bra Fitting Specialists

Hothead Aids Intimacy in Their Quest to Change Women's Lives

When the “Bra Fitting Specialists” at Intimacy needed help targeting their retail audience, the web tracking specialists at Hothead Studios stepped in to plan a strategic marketing campaign based on Intimacy’s collective data.

Case Study #1: Oprah.com

When Susan Nethero, owner and founder of Intimacy, appeared on Oprah for the first time - she wanted to make the most of her appearance. Intimacy bought banner ad space on Oprah.com with the intent to drive incremental traffic from Oprah's website to the MyIntimacy.com website. Hothead Studios coordinated with Harpo Production on suggested banner ad placement. In addition, we created two banner ad formats - vertical versus horizontal—and tracked their effectiveness. Hothead compared the number of "click-throughs" for each banner format and determined that one format pulled over 300% more click-throughs over the other! By adjusting Intimacy's ad buy with Oprah, MyIntimacy.com experienced a huge spike in web site visits. What a difference!

Designed to appeal to the buying power of women, MyIntimacy.com projects the genuine appreciation Intimacy has for their clients, as well as their real joy in giving women a life-changing experience. Intimacy's huge appeal to women, combined with Hothead's creative design integration and strategic mapping have nearly tripled Intimacy's success!