Case Studies

Lanier

The name Hothead Studios probably evokes an image of wild creative and wacky personalities; however, everything is not in our name. We pride ourselves on our ability to provide our clients with whatever they need, be it edgy or classically tasteful. At Hothead, our designers have over 20 years of experience with many different corporate clients, and we love branding companies with an image that represents their personal ideals, which is why when Lanier Worldwide transitioned its name to the Ricoh Americas Corporation, Hothead Studios was thrilled to rebrand the company with sophisticated communications. In order to alert existing Lanier customers of the name shift to Ricoh, Hothead created a chic, eye-catching customer kit to appeal to Lanier's corporate professional base. The new Ricoh logo, for which Hothead used bold red letters nostalgic of the Lanier name, assures customers that the only thing changing about the company is the name, while crisp, clean graphics and lines combined with warm color represent Ricoh as a trustworthy, professional company.