Nuggets From Mark

Baker Book Review

Steal These Ideas

Noted as one of the top marketing books of all time, Steve Cone's book gives the reader hundreds of marketing ideas and strategies that truly inspire results. His writing is to the point, laying out sensible, “why didn't I think of that?” approaches to a smart, successful marketing plan.

Memorable moments from Steal These Ideas: Cone states, “You must be able to describe in a sentence of two what makes your business tick, what makes it unique”, he then provides the example of the head of marketing for Harley Davidson stating, “We allow overweight middle-aged white guys to dress up in leather on the weekends and ride a Harley through small towns and villages scaring the hell out of locals.” He described his business perfectly!